Geneva, not Zurich: what the figures really reveal about the rush of millionaires to Switzerland

On 24 June 2025, a press release was enough to revive, for the umpteenth time, the debate over the exodus of Britain’s wealthy. A London-based consultancy, Henley & Partners, announced that in 2025, 16,500 millionaires would leave the United Kingdom — its largest net loss ever recorded in ten years of tracking. On the other side of the ledger, Switzerland appeared as one of the big winners of the movement, with an announced net gain of 3,000 millionaires.

The figure made its way around the global financial press, from Bloomberg to Forbes. It also began to circulate in a more local, less verifiable version: one of a rush on Geneva and Zurich, presented as the two Swiss capitals of this new British wealth.

The number that started it all

It all starts in April 2025: the United Kingdom abolishes the “non-domiciled resident” (non-dom) status, which for more than a century had allowed wealthy residents to pay UK tax only on income remitted to the United Kingdom. The new, less generous regime immediately gave rise to a narrative of capital flight — largely fuelled by the annual report from Henley & Partners, co-produced with wealth intelligence firm New World Wealth.

According to that report, 142,000 millionaires — people holding at least one million dollars in liquid, investable assets — changed country of residence worldwide in 2025, a record after 134,000 in 2024 and 120,000 in 2023. The firm projected a further acceleration to 165,000 for 2026.

Where millionaires are going (and fleeing) in 2025

In that ranking, the United Kingdom tops the list of losers by a wide margin (–16,500), far ahead of China (–7,800), which had held the top spot for a decade. Among the winners: the United Arab Emirates (+9,800), still in first place, followed by the United States (+7,500), Italy (+3,600) — buoyed by its own flat-tax regime, modelled on Switzerland’s — and Switzerland itself (+3,000).

Fig. 2 — Net balance of millionaires by country, 2025 (provisional). Source: Henley Private Wealth Migration Report

Key figures 2025

Source: Henley Private Wealth Migration Report 2025 (Henley & Partners / New World Wealth). Provisional figures — see the section on their reliability, below.

Geneva, not Zurich: what federal statistics show

This is where the story, as it’s often told, goes off the rails. Zurich keeps coming up in articles about wealthy Britons arriving in Switzerland — understandably enough, since the city is home to the country’s largest financial centre. But on this specific point, the official figures tell a very different story.

The measure took effect in January 2010. Basel-Stadt, Basel-Landschaft, Schaffhausen and Appenzell Ausserrhoden followed suit shortly after. The direct and well-documented consequence: nearly half of Zurich’s lump-sum taxpayers left the canton in the years that followed. For fifteen years now, Zurich simply no longer offers the tax regime that attracts wealthy foreign individuals without gainful employment elsewhere in Switzerland — the very people the non-dom comparison is about.

The latest available federal figures, for 2022, leave little room for doubt: The canton of Valais leads with 841 lump-sum taxpayers, followed by Ticino (725) and Vaud (706). Geneva, with 520 taxpayers, ranks fourth — well ahead of Grisons (195) and Zug (157). Zurich does not appear in this ranking at all: it has deliberately excluded itself since 2010.

Taxpayers under lump-sum taxation, by canton (2022)

Source: Federal Tax Administration (latest available data), as reported by Blick, 2026.

Fig. 3 — Taxpayers under lump-sum taxation, by canton (latest federal data, 2022). Source: Federal Tax Administration, as reported by Blick.

Geneva, by contrast, ticks every box of a well-documented destination. The ultra-prime property market is running at full speed: the canton recorded 72 luxury transactions in 2024, worth roughly CHF 740 million in total, including a record sale of CHF 40.25 million in Collonge-Bellerive. Industry brokers estimate that up to 350 wealthy individuals could settle in Geneva by 2026 as a direct result of the British reform.That estimate has been echoed by several Geneva-based advisory firms, which describe the city as a preferred destination for wealthy Britons seeking an alternative to the defunct non-dom regime.For Switzerland as a whole, KPMG has offered a comparable order of magnitude. Hugues Salomé, a partner in the firm’s Tax & Legal department, puts forward the hypothesis that a third of the roughly 74,000 non-dom beneficiaries might leave the United Kingdom, and that 5% of them would choose Switzerland — around 1,200 people. He himself describes the estimate as reasonable, without claiming it to be an exact measurement.
In other words: if a second Swiss city deserved to be named alongside Geneva in this particular story, the official statistics would point instead to Lausanne and the Vaud Riviera (canton of Vaud, 706 lump-sum taxpayers), Valais or Ticino — not Zurich.Zurich remains, by a wide margin, the place where the largest number of Swiss millionaires in the broader sense live and work — 2,013 taxpayers there report income above one million francs, according to the most recent cantonal tax statistics, compared with 883 in Geneva. But that wealth is essentially domestic and professional, tied to the banking centre and the Zurich economy — not the foreign, tax-driven wealth that the abolition of Britain’s non-dom regime is supposed to have set in motion.

Misam GHADIALI

Chairman

Kamal Tayeh
Chief Investment Officer

discover our latest articles.