Size Retail was approached by the brand Devred 1902 to accelerate the brand’s expansion in French-speaking Switzerland.
With nearly 400 stores in France and abroad, DEVRED 1902 is renowned for its modern and urban menswear style.
Devred 1902 – Balexert
location.
Suisse Romande
year of construction.
2023
architect.
CMI Conseil
client.
Devred 1902
category.
Boutique
Contact.
Mission.
Accompagnement de l'enseigne dans son développement en Suisse Romande.
Size Retail was approached by the brand Devred 1902 to accelerate its expansion in French-speaking Switzerland.
Driven by entrepreneur Matthieu Rollet, Devred 1902 opened its first two stores in Switzerland — in La Chaux-de-Fonds and Neuchâtel. To date, the cities of Geneva, Lausanne, and Fribourg are targeted for the brand’s future expansion.
Fabrice Gentile
Managing Director – Size Retail